Thursday, June 26, 2008

The Value of Design

"The Value of Design Factfinder report"is a research report done by the UK company Design Council, proving the importance of design to businesses. The research was carried out among 1,500 businesses with more than ten employees across the UK. Below are some key findings taken from the report:

"Every £100 a design alert business spends on design increases turnover by £225."

"In businesses where design is integral to operations, over three quarters say they’ve increased their competitiveness and turnover through design."

"Shares in design-led businesses outperform key stock market indices by 200%."

"On average, design alert businesses increase their market share by 6.3% through using design."

"Two thirds of UK businesses believe that design is integral to future economic performance."

"Over two thirds of manufacturers believe it’s worth investing in design in their sector."

More findings can be read directly form the article.

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